Before founding Eliotrope in 1993, Gilles Lyonnet has worked as marketing consultant for consumer industries (Cachou Lajaunie, France Telecom, la Balise Argos…). And then he was in charge of the communication strategy at P-ingénierie, a major Apple distributor where he launched in France start-up like Adobe, Iomega, Quark, Macromedia, Wacom…
With more than 25 years of experiences in marketing and communication, especially in Public Relations, Gilles has an excellent overview on the definition of PR and ePR strategies, in the high tech BtoB (Iron Mountain, Genetec, Imation, Kofax, Nokia Networks, Zendesk…) and BtoC (Blink, Nikon, SwissVoice, Wacom...), consumer and lifestyle markets (Kronenbourg, Sacem, Yamaha Musique, SwissVoice, Wacom..).
Gilles is also a teacher in a French Communication school, ISCOM, where he trains Master 1 studients on PR and Brand management.
Personally involved in each client of the agency, Gilles gives a lot of himself to the team in order to get the best results.